LIWLIG continues its expansion and is recruiting Bobby Wallén as Client Director, based in Gothenburg. He most recently came from the event agency Hansen, where he served as Head of Sales for nearly four years.
“I have followed LIWLIG’s journey since working with the agency during my years at Carlsberg. Even then, I was impressed by the uncompromising quality of their delivery. Today I know several people on the Gothenburg team and look forward to, together with them, taking the next step in LIWLIG’s growth journey. This is a company that dares to think big – and actually delivers.” — Bobby Wallén
With over 20 years of experience in business and relationship building within the experience, hospitality, and beverage industries, Bobby brings a broad network and a proven sales track record. His understanding of both the client and partner perspective makes him a key recruitment as LIWLIG now gears up for further growth in West Sweden.
“We are very pleased to welcome Bobby to LIWLIG. I have previously had the privilege of working with him and I am convinced that his experience, drive, and commitment will be a valuable asset for us. With Bobby on board, we are not only strengthening our Gothenburg team but also reinforcing our promise to clients to always be present, curious, and solution-oriented. He will play a central role in deepening our relationships and delivering even sharper results together with our creators, strategists, and project managers.” — Daniel da Silva, Creative Director, LIWLIG Sweden
About LIWLIG LIWLIG is the Nordic region’s largest full-service agency for Event & Brand Experience, with more than 370 passionate specialists in Finland, Sweden, Norway, and Denmark. They create live, digital, and hybrid experiences – from strategy and creative concept development to production, logistics, and measurable impact.
LIWLIG’s brand promise “We turn moments into momentum” reflects its belief that shared experiences build stronger relationships and drive tangible results.
The group reported revenues of €150 M in 2024, holds a customer NPS of +74, and is ranked both among BEA World’s Top 30 agencies and as the Nordic region’s #1 event agency (Agorify, 2025).
LIWLIG Sweden has been awarded Agency of the Year five years in a row (2021–2025). With a strong sustainability focus, LIWLIG is setting a new standard for responsible experiences with global reach.
